MEDION ERAZER announces at gamescom 2023 that the brand is changing its name to ERAZER. As an established manufacturer of high-end products with over 15 years’ experience in the market, the company continues to innovate to deliver the best gaming experience to its customers. To celebrate its name change and showcase its new products to gamers, ERAZER will be visiting several European countries with a branded truck, including a stop at Paris Games Week from 1 to 5 November 2023
This strategic shift follows the MEDION group’s efforts to position ERAZER as a brand that belongs to the group but is entirely independent in terms of both its structure and its objectives. ERAZER has its own Research & Development department staffed by engineers and developers specialising in the design of high-end gaming products. ERAZER products are designed for amateur and competitive gamers, as well as professionals and creative people looking for cutting-edge technology tailored to their needs
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TheERAZER truck tour of Europe
To encourage the brand’s involvement in the European gaming scene and present its new branding, ERAZER is organising a European tour of the biggest events dedicated to video games. The truck will be visiting Paris Games Week in France (1-5 November), Dutch Comic Con in the Netherlands (18 and 19 November) and Dreamhack in Sweden (23-26 November)
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The full ERAZER range on show during the European tour
Visitors will be able to try out the full range of ERAZER products: laptops and desktops, from the i5 to the i9 and from the RTX4050 to the RTX4090, will all be on display and available to play with on the ERAZER stand. Visitors will also have the chance to win a host of prizes, attend live events and demonstrations, and meet their favourite influencers
And to top it all off, visitors will be able to try their hand at sim-racing on an ERAZER laptop more than 2 metres high
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Inside the truck, there will be a VIP section reserved for the media and privileged partners to discover products from the ERAZER range exclusively at PGW. If you would like to book a presentation on the stand or try out one of the products beforehand, please contact us
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