“ASUS is entering an exciting phase aimed at making AI-based technologies more accessible and effective,” said Samson Hu, Co-CEO of ASUS. “This year at CES 2025, we’re taking our commitment to democratizing AI one step further by being one of the first brands to offer a range of Copilot PCs that promote exceptional value and uncommon innovation. Ultimately, our solutions are always designed to enhance the user experience, whether they are individual or corporate users.“
“Copilot PCs are the fastest, smartest and most secure Windows PCs ever, delivering AI experiences that inspire productivity and creativity,” said Mark Linton, vice president of Device Partner Sales at Microsoft. “This is an exciting time for Windows 11, our partnership with ASUS and the expansion of its Copilot PC range . As we approach the end of Windows 10 support, it’s the perfect time to upgrade to a new Copilot PC, like the all-new Zenbook 14 or the Vivobook 14/16.“
The range of groundbreaking solutions showcased at the event included the world’s lightest Copilot PC, the Zenbook 14, featuring cutting-edge AI experiences and an all-newCeraluminum™ chassis. ASUS also presented the high-quality yet affordable Vivobook 14/16 laptops, designed to bring AI within everyone’s reach. These Copilot ultraportable PCs redefine the realm of the possible by offering greater autonomy, AI features and an enhanced user experience.
In the commercial sector, ASUS has redefined performance criteria with theExpertBook B5, a notebook designed to optimize business productivity. With the latestIntel®Core™ Ultra (Series 2) processors, customizable configurations and efficient thermal management, the B5 combines portability and power to meet evolving business needs. The ExpertBook B5 will also feature Digital Product Passport (DPP), which ASUS is launching in its Windows 11 Pro business PC range. This innovative device goes beyond the usual sustainable development practices. It is an all-in-one information resource that promotes transparency, supports environmentally-friendly practices and provides product lifecycle data to encourage the circular economy.
The ExpertCenter B900 series is designed for professional users who need more power. These are ASUS’ first commercial IA desktops. Equipped with the first Intel IA desktop processors – Intel Core Ultra 200S – these devices are designed to cope with the most demanding professional workloads.
ASUS also showcased its latest range of next-generation IA mini PCs, including the latest Intel-powered ASUS NUC 15 Proseries and the ASUS ExpertCenter PN54, the first and only AMD-powered ASUS IA mini PC. These devices offer unrivalled AI performance and modular scalability, designed to fit seamlessly into any environment.
Zenbook 14: the world’s lightest Copilot PC
At the launch event, ASUS presented the ASUS Zenbook 14 (UX3407), the firstQualcomm®Snapdragon® model in the range, which combines minimalist aesthetics with advanced performance. Weighing less than 1 kg (exactly 980 grams), the Zenbook 14 is the world’s lightest Copilot PC, making it the best everyday companion for the modern traveler.
The notebook features a high-capacity battery of up to 70Wh, providing over 32 hours of autonomy, enabling users to remain productive throughout the day. For the first time in the Zenbook series, the entire chassis – from the lid to the keyboard frame and bottom case – is made from Ceraluminum. Exclusive to ASUS, this innovative material has a sumptuous feel and is 30% lighter and three times stronger than anodized aluminum. It’s a high-tech premium ceramic that offers durability and protection against wear, scratches and fingerprints, making it easy to maintain. Ceraluminum undergoes rigorous laboratory testing to meet tough real-world conditions. For scratch resistance, the material is tested by placing the laptop, along with keys and coins, inside a rotating drum. Shock resistance is tested by dropping the laptop from a height of 50 cm, and wear resistance is assessed by rubbing the material 18,000 times in the same place to check that the color doesn’t fade. These rigorous tests ensure that the Zenbook 14 remains scratch-free, shock-resistant and flawless in appearance, offering users a notebook that is both lightweight and exceptionally durable.
Equipped with the latest Snapdragon X-series processors with a QualcommHexagon™NPU delivering up to 45 TOPS, the Zenbook 14 offers an enhanced Copilot experience. The dual-fan thermal system ensures optimal cooling and increases the processor’s TDP to 45W with minimal noise. Users can enjoy seamless capabilities with AI features such as Live Captions, Cocreator in Paint, Generative Fill in Paint, Restyle Image and Image Creator in Photos, and super resolution in Photos, with more to come such as Recall (Preview mode), Click to Do (Preview mode)33, and enhanced WindowsSearch3.
The dual-fan design maximizes thermal performance, ensuring efficiency during demanding tasks. In addition, enhanced privacy features such as adaptive locking and multi-person detection provide an extra level of security, while a full range of input/output ports ensures connectivity for all essential devices. Seamless integration with Windows Phone Link and Snapdragon Seamless™ also enables users to answer calls, manage notifications and transfer files directly from the laptop. Users can even turn their phone into a webcam. The Zenbook 14 offers a refined user experience with an enlarged touchpad supporting Smart Gesture for comfortable navigation, smudge-free keypads on well-spaced keys with a comfortable 1.3 mm travel.
The Zenbook 14 thus offers the ultimate combination of power, portability and smart technology, perfectly meeting the needs of today’s users. Its lightweight design, robust performance and advanced features make the Zenbook 14 a unique notebook that truly changes the face of portable computing.
Vivobook 14 and 16: IA notebooks for everyone
The Vivobook 14/16 (X1407QA/X1607QA) Copilot PCs offer a powerful upgrade for users seeking greater productivity, intelligence and security, all at an exceptional price. Equipped with the ultra-efficient Snapdragon X processor, which delivers 45 NPU TOPS of AI processing power, these notebooks offer a 44% performance boost over the previous generation and up to 19.8 hours of battery life. Seamless connectivity with Microsoft Phone Link and Snapdragon-equipped devices guarantees a seamless experience for both work and play.
AI-driven features enhance the Vivobook 14/16, offering dynamic and intuitive ways to create and stay organized. Users can unleash their creativity with tools such as Cocreator in Paint, which refines artwork in real time, and Generative Fill and Erase, which makes photo retouching effortless. The ASUS-exclusive StoryCube application automatically sorts files by content for better organization, while Live Captions provides accurate real-time subtitles to overcome language barriers.
Security is a top priority, and the Microsoft Pluton security processor offers additional protection against threats. The AI camera enhances security by detecting the user’s presence and locking the device when it moves away, combined with adaptive locking and adaptive dimming to preserve battery life and privacy. Featuring an elegant design and military-grade durability, these notebooks also boast a full range of I/O ports, including two USB4 Type-C, two USB 3.2 Gen1 Type-A, one HDMI and one audio combo jack – facilitating effortless connectivity.
ASUS Vivobook 14 (X1407QA) in Quiet Blue and Platinum Gold colors
Available in Cool Silver and Quiet Blue, as well as Platinum Gold for the 14-inch models, the Vivobook 14/16 are aimed at users with varied tastes, and offer the ideal opportunity to upgrade to a smarter, safer and more efficient device.
- The ASUS Zenbook 14 (UX3407) will be available in France in February 2025, from €999 (incl. VAT) recommended retail price, at all ASUS partner retailers, as well as on the Asus Store.
- The ASUS Vivobook 14 (X1407QA) will be available in France in February 2025, from €799 inc. tax (recommended retail price), at all ASUS retail partners and on the Asus Store.
- The ASUS Vivobook 16 (X1607QA) will be available in France in February 2025, from €799 inc. tax (recommended retail price), at all ASUS retail partners and on the Asus Store.
ExpertBook B Series: professional notebooks redefined
The ASUS ExpertBook B5 (B5405/B5605) and ExpertBook B3 (B3405/B3605) set a new benchmark for professional notebooks, combining unrivalled customization, extensive security features and superior performance. Designed for the government, education and corporate sectors, these notebooks offer flexible configurations with Intel Core Ultra (Series 2) processors, guaranteeing durability and an intuitive experience.
With IntelvPro® processor customization optionstailored to the requirements of large enterprises, and upgradeable components including dual SSD and SO-DIMM slots, the ExpertBook B series easily adapts to changing business needs. Businesses can choose from up to three generations of Intel CPUs, up to 64GB of DDR5 RAM and adaptable SSD configurations. The four-row numeric keypad and expanded touchpad on the 16-inch ExpertBook B5 and B3 models enhance usability, while optional 5G support on the B3 ensures mobile conferencing convenience.
Security is ensured by dual BIOS, Intel vPro, independent Trusted Platform Module (TPM) and NIST SP 800-155-compliant BIOS recovery, guaranteeing professional-level protection for sensitive data. Additional functions such as ASUS Business Manager and ASUS Control Center streamline IT management. The low-resistance cooling system reduces fan noise and maximizes thermal efficiency, extending device life by 40% compared with the previous generation or standard consumer solutions, without sacrificing performance.
In a significant move towards sustainability, ASUS has introduced the Digital Product Passport (DPP) to its commercial PC range, starting with the ExpertBook B series. This initiative underlines ASUS’ commitment to introducing circular economy features into the product lifecycle, while aligning with global trends and regulations, including the European Green Deal and TCO 10 standards. PLR enhances product transparency and longevity by offering detailed specifications, repair histories and recycling information. It also provides carbon footprint and lifecycle data to help consumers and businesses make environmentally-friendly choices.
By providing customers with actionable information, ASUS not only achieves the company’s sustainability goals, but also encourages responsible use, contributing to a greener, more incredible world. What’s more, thanks to EPEAT certification and compliance with regulations such as RoHS, the ExpertBook B series is ideal for environmentally-conscious businesses.
ASUS ExpertBook B5 (B5405)
ExpertCenter B900: IA desktops for the enterprise
The ASUS ExpertCenter B900 (B900MF/B900SF) series are the first ASUS AI desktops to hit the market. Equipped with the Intel Core Ultra 200S series – the chipmaker’s first desktop AI processors – they deliver outstanding performance and position the system as the leader in AI-enabled desktops. With extreme processing capabilities and an NPU dedicated to AI tasks, the ExpertCenter B900 enables users to efficiently handle demanding applications.
Professional-level security is a top priority, with support for IntelvPro® Enterprise, TPM 2.0 and BIOS/HDD passwords. In addition, a Kensington security slot further enhances physical security, while military-grade durability to MIL-STD-810H standards ensures reliability in harsh environments.
The ExpertCenter B900 also offers a complete management solution with MyASUS, ASUS Control Center, ASUS Business Manager and ASUS BIOS, all designed to streamline IT management and support. Its tool-free design facilitates upgrades and maintenance, enabling organizations to easily adapt their systems to changing business needs. This desktop not only offers competitive specifications, but also best-in-class scalability, making it a reliable choice for businesses looking to leverage AI technology while ensuring security and manageability.
ASUS NUC Series: AI-optimized performance in a compact form factor
With its NUC 15 Pro mini PC, ASUS has raised compact computing to the level of artificial intelligence. Equipped with the Intel Core Ultra 7 (Series 2) processor and Intel AI Boost, the NUC 15 Pro combines superior performance with a space-saving design, optimal for demanding professional environments. Designed for efficient integration and effortless connectivity, it offers ultra-fast Wi-Fi 7 andBluetooth® 5.4 to accompany AI-optimized businesses. What’s more, ASUS Power Sync allows users to simultaneously turn on and off the NUC 15 Pro and compatible ASUS monitors, creating a more integrated, energy-efficient workspace.
Featuring tool-free upgradability and Intel vPro technology for secure remote management, this device is a complete solution for businesses looking to streamline their IT infrastructure while maintaining robust data security. Supporting up to four 4K displays, featuring an energy-efficient design and military-grade durability, the NUC 15 Pro delivers impressive visual and productivity capabilities in a minimal footprint.
For those seeking enhanced performance, the NUC 15 Pro is equipped with an advanced Intel Core Ultra 9 processor (Series 2) and supports up to 96GB of DDR5 RAM, enabling it to deliver maximum artificial intelligence power. Enhanced cooling technology supports high-demand workloads, ideal for professionals who need continuous reliability and speed in a compact form factor.
The ASUS NUC 14 Pro AI introduces a unique design element with a multi-color E-Ink display and voice command capability, while offering advanced graphics thanks to its IntelArc™ GPU – making it the perfect choice for environments where functionality and visual appeal are priorities. It also excels in artificial intelligence performance, thanks to an Intel Core Ultra 9 (Series 2) processor that can achieve up to 120 TOPS of total platform.
ASUS ExpertCenter PN54: compact, powerful mini PC powered by AI
The ASUS ExpertCenter PN54 mini PC revolutionizes compact computing by offering top-level AI performance in an ultra-compact 0.5L chassis. Powered by AMD’slatestRyzen™ AI 7 350processor with 45 TOPS NPUs, the ExpertCenter PN54 takes on everyday computing challenges with intelligent adaptability for productivity, creation and entertainment. It delivers robust AI acceleration and exceptional multitasking capabilities, ideal for a variety of needs, from content creation to gaming. Featuring six USB ports, two 2.5G LAN ports and Wi-Fi 7, the ExpertCenter PN54 offers fast connectivity and flexibility for modern digital ecosystems, transforming itself into a central hub capable of supporting multiple peripherals and fast data transfers. Designed to be future-proof, its tool-less chassis allows users to effortlessly upgrade storage and memory, ensuring that this powerful mini PC keeps pace with technological advances. The ASUS ExpertCenter PN54 is designed for those seeking high performance, connectivity and a scalable solution in a compact form factor.
