Cowboy, the world’s most advanced electric bike manufacturer, today unveils Cross, the brand ‘s very first VTC ( mountain bike ) .Cross represents the pinnacle of connected, intelligent, safe and versatilecycling, capable of carrying cyclists on both city commutes and rural weekend adventures.

Equipped with an inverted front fork and seatpost suspension for riding on city cobbles and rough terrain alike, the Cross also features a new battery with 50% greater capacity. This means fewer charges and a range of up to 120 km. With its integrated rear luggage rack, you can easily carry the week’s groceries. Its wide tires and enhanced ride comfort also allow you to take your surfboard to the sea at the weekend. Cross also introduces advanced software connectivity, focused on the health and well-being of both bike and rider. New LiveChallenges are designed to motivate cyclists to push their limits, guaranteeing even more fun and fitness. Check My Bike allows Cowboy to keep an eye on his bike at all times, and maintain performance at an optimum level.

The bike is available in two versions – open frame or closed frame – both printed with Cowboy’s signature minimalist design. Three new metallic colors, inspired by nature, are introduced for the occasion. Cross is available at an introductory price of €3,499 (recommended retail price €3,999).

“Cowboy was born in a city environment, and Cross will once again improve cycling in the city, but not only. We wanted to innovate, based on the desires and needs of users, by improving autonomy and adaptability, and adding real suspension. As a result, our riders can go further and consider wider destinations for cycling. Cross brings the benefits of the Cowboy to a whole new audience, adventurers looking for more versatility, more fitness… and more freedom.”

“Electric bike sales will overtake car sales in Europe by 2030, and Cowboy is at the forefront of this modal revolution. We make the ideal transportation model for every household. Never before has it been so convenient to leave your car in the garage and enjoy the great outdoors.” Adrien Roose, Co-Founder and CEO of Cowboy.”

More fun (and sport)

Cowboy revolutionizes the experience of riding an electric bike with the introduction of new Live Challenges: live challenges designed to motivate you to step up your pedaling efforts and press harder on the pedals to achieve new goals. By combining the thrill of level-based challenges with the brand’s own interactive social features, Cowboy aims to promote better health and give every ride an extra dose of fun and enjoyment. It’s the perfect way to make cycling even more fun and exciting.

The new benchmark in safety for cyclists and their bikes

Cross is equipped with Cowboy’s exclusive Check My Bike diagnostic tool, enhancing its intelligent capabilities. The user can keep an eye on the bike, ensure optimum performance and diagnose when repairs are needed. In this way, Cross enhances cyclists’ safety and peace of mind. To achieve this, Cowboy has integrated state-of-the-art anti-theft Find My Bike technology, as well as Share My Ride and Predictive Al erts, directly accessible in Google Maps navigation with voice guidance.

From city cobblestones to forest trails

Cross features an inverted front suspension fork and telescopic seat suspension, for a smoother, smoother ride over longer distances. High-quality pedals with improved grip further enhance the riding experience. New, wider tires (60 mm), with customized patterns, make for a much more comfortable cycling experience, whatever the terrain. Finally, the integrated rear luggage rack contributes to a total load capacity (rider and cargo) of 140 kg.

50% longer range and much faster recharging

The removable battery, produced in Denmark, has 540 Wh, a 50% increase in capacity compared to the purely urban Cowboy Classic and Cruiser models. This translates into an impressive range, from 60 to 120 km. All this, with a rapid recharge in just three hours.

Simplicity and signature design

Cross boasts an iconic visual silhouette, with a floating top tube and architectural geometry. The new model embodies Cowboy’s signature minimalism, with its gearless design, no visible wires and no visible welds.

Cross is available in three new satin metallic colors, all inspired by nature and the living world: Lava (a cool dark gray), Mushroom (a warm, earthy gray) and Moss (a sophisticated green).

“The Cross’ connected experience will once again redefine electric bike standards, as it is so packed with innovations, both hardware and software. Connectivity is essential for two reasons. Firstly, it ensures the health and well-being of both the rider and the bike. Secondly, it enriches the riding experience. At Cowboy, we don’t just sell bikes. We’re a catalyst for emotion. Our commitment to innovation in cycling is designed to amplify that pleasure. We can’t wait for our cycling community to discover what we have in store for them again this year. Our message is clear: come and ride with us Tanguy Goretti, Co-Founder and CTO of Cowboy.

An irresistible launch prize for Cross

The launch price for Cross is €3,499 (recommended retail price €3,999), including Connect software. Cross is available from March 20, 2024 via Cowboy.com/fr, Cowboy brand outlets and the network of independent sales partners. Home trials will also be available. Customers can call on Cowboy’s On Demand services to get their bike up and running.