Playruo presents the market’s first click-and-play offer. This major innovation in cloud gaming enables game creators to offer instant trials of video games directly in the browser, without downloading or installation.
The advantages of this innovative cloud gaming offer are numerous, and have already won over many studios and publishers:
- No installation, no download: players can try out games in just one click!
- No fees for players, with publishers and developers funding the service.
- Ultra-simple to deploy and compatible with all PC games on the market.
- Low-latency, flexible, high-performance streaming technology.
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Click-and-play, a technology that responds to players’ desire for immediacy
Now, publishers can optimize the impact of their visibility campaigns by offering direct, instant and transparent access to their games for gamers, the press and influencers. Gone are the hours of waiting to download a game, the barriers are removed, increasing the chances of discovering, evaluating and adopting a title.
The process is simple: developers provide a demo or full version of the game, and Playruo takes care of the rest! The trial can be time-limited or stop at the end of a mission, depending on the studio’s wishes.
A global approach to game discovery and viralization
Playruo is not just a breakthrough in terms of technology, it’s also a major transformation in the promotion and discovery of video games.
Over and above its marketing impact, Playruo is also transforming the merely curious into devoted fans. Every interaction with a game is an opportunity to convert an occasional gamer into a loyal member of their community.
Discover the Playruo trailer below:
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The Playruo solution was designed by Fergus Leleu, Jean-Baptiste Kempf and Yannis Weinbach. Drawing on their expertise in the cloud, advertising and video games, these three enthusiasts took up the challenge of creating a cloud gaming solution dedicated to the discovery of video games.
“Our goal with Playruo is to reinvent the way games are discovered and shared,” says Yannis Weinbach, Product Director at Playruo. ” With Playruo, we’re putting the power in the hands of creators to offer immersive gaming experiences and enable them to get as many people as possible to try out their works.”
Playruo ‘s streaming technology is based on solid, proven fundamentals such as VLC and FFmpeg. A combination that guarantees an immersive experience, with no perceptible latency and suitable for all configurations. “We’re proud to offer a game streaming solution that combines performance, flexibility and ease of use,” adds CTO Jean-Baptiste Kempf. “With Playruo, we offer gamers an innovative and simple way to discover games. Whether it’s the players or the developers, everyone wins something.”
Playruo also announces today a first technological partnership with French video game studio Old Skull Games. Playruo will enable players to discover the studio’s next original game, Cryptical Path, thanks to its innovative click-and-play technology. Cryptical Path is an innovative Rogue-lite, scheduled for release in 2024, which allows players to intervene directly in the creation of the dungeon in which they evolve.
Playruo is available today and aims to revolutionize access to video games with its click-and-play solution that reduces the friction between players and their games to its bare minimum: one click! To find out more about Playruo, visit the website and follow the latest news on X, YouTube, Linkedin and Instagram.
