With over 4.5 million loyal fans and more than 10 million units sold in the last two years, « Cry Babies » is one of the best-selling toy ranges for young girls in Europe and the USA. Now in its sixth season, the much-loved animated series boasts over 5.2 billion views on YouTube, Netflix, Amazon Prime and a large number of local stations and streaming platforms worldwide.
Marta Mirallas, director of content and entertainment at IMC Toys, said,« The natural next step in providing fans with the best Cry Babiesexperience was to make them part of the story. Cry Babies Magic Tears: The Big Game lets them feel like another character taking part in their adventures. »