Exploring the submerged world of Atlantis may seem like a distant dream, but it is… From the second half of October 2023, ActiveMe and CUPRA present a brand new experience .Atlantis – The Immersive Odyssey is a total immersion into a fascinating underwater world, all at the heart of the CUPRA GARAGE in the City, an automotive showroom, and much more besides..
ActiveMe is not new to the Atlantis experience. Having worked on the interactive Van Gogh exhibition and the immersive Gustave Klimt, Dino Alive and Bubble-Planet experiences, the Belgian creative studio has become the absolute benchmark for immersive experiences. This is clearly demonstrated by the new exhibition dedicated to Atlantis.
“After working with several partners, this was the next step for ActiveMe: managing an event 100% in-house, from conception to completion,” explains Quentin Schuijts, the company’s Director of Operations. “We found the ideal location with CUPRA, who wanted to reinforce their CUPRA GARAGE in the City in the heart of Brussels with an additional pole of attraction.”
“The CUPRA GARAGE in the City is much more than a car showroom. It’s a space where you can relax, grab a bite to eat, telecommute, discover the CUPRA range and … totally immerse yourself in the ActiveMe Atlantis experience,” says David Favest, Managing Director CUPRA Belgium. “It’s in the DNA of an avant-garde and unconventional brand like CUPRA to work with partners who share the same values. Like ActiveMe, we want to position ourselves as specialists in sensations and experience.”
A sensory experience
A visit to Atlantis – The Immersive Odyssey will awaken all your senses. The exhibition is divided into three main areas that stimulate your senses on visual, auditory, tactile and even cognitive levels. In the first section, A Prosperous City, facing four LED walls with a total surface area of 150 m², viewers will be totally immersed in Atlantis before it was struck by the cataclysm. An immersion lasting around 20 minutes.
Then comes La Légende: five interactive zones where you can discover the myth. Thrilling experiences that tell the fascinating stories of Atlantis. Visitors choose their own pace and learn as they go: silence and contemplation before the storm.
Finally, there’s The Mysterious City: an immersive virtual reality experience that you can discover in 3D using a VR headset. You take on the role of an explorer and set off in search of the city lost at the bottom of the sea. Meanwhile, you can interact with other visitors and your surroundings.
Finally, visitors can meet Zeus and interact with his 3D avatar thanks to artificial intelligence: a first for an immersive experience.
Fancy a dive?
On the eve of the autumn vacations, Atlantis – The immersive Odyssey is an ideal activity to share with the whole family. The exhibition is open to everyone aged 7 and over, and is open every day except Tuesday, from 10am to 6pm. Admission costs between €14.50 and €17.50 (average price €16 per person). This new Brussels hotspot is located at 50 Rue du Mail, 1050 Brussels. Further information is available at https://www.atlantis-expo.com/.
