Samsung unveils its latest TV range, marking the start of a new era of Samsung AI TVs

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Today, at the Unbox & Discover event, Samsung unveiled its line-up of TVs and soundbars for 2024. The company presented the latest Neo QLED 8K and 4K, OLED TVs and soundbars. Samsung has been the world’s largest TV manufacturer for 18 consecutive years [1], and this year it is taking its home entertainment experience to the next level with powerful AI-driven solutions.

We’re pushing the boundaries of home entertainment by using AI in new ways,” says Tonnie van Schijndel, Marketing Manager Television & Audio at Samsung Benelux. “This year’s line-up is a testament to our commitment to innovation, offering products that not only deliver exceptional viewing experiences, but also contribute significantly to our consumers’ lifestyles.”

Unparalleled viewing experience with Neo QLED 8K

Spearheading Samsung’s new TV range, the Neo QLED 8K QN900D features the advanced NQ8 AI Gen3 processor, a revolutionary advance in AI TV technology. The processor features the Neural Processing Unit (NPU) twice as fast as its predecessor and offering 25 times more neural networks. This guarantees sharp detail whatever the source signal.

What’s more, the TV offers a stunning viewing experience thanks to AI-driven image technology, including 8K AI Upscaling Pro [2] for optimal image quality in 8K resolution.AI Motion Enhancer Pro [3] ensures smooth motion, while Real Depth Enhancer Pro adds depth. These advanced features set a new standard for visual immersion.

The sound of Neo QLED 8K models has also been enhanced with AI audio technology, includingActive Voice Amplifier Pro , which isolates dialogue from background noise, andObject Tracking Sound Pro [4 ], which synchronizes sound with on-screen action for a dynamic viewing experience.

The Neo QLED 8K is also equipped with AI features includingAI Energy Mode , which saves energy without compromising image quality, andAI Customization Mode, which adjusts the image according to user preferences.

The Neo QLED 8K is available in two models, the QN900D and QN800D, in 65″, 75″ and 85″ sizes.

Smart features with Samsung Tizen OS for enhanced integration and customization

In 2024, Samsung is transforming the user experience with AI-connected displays via Tizen OS – an ecosystem for seamless integration. The latest Samsung TVs automatically connect to existing networks and devices, eliminating the need for additional hubs. Integration with smartphones is also enhanced with the new TV range. Thanks to Smart Mobile Connect, smartphones act as universal remote controls and joysticks, with a customizable user interface and haptic feedback.

Samsung is also launching Samsung Daily , a Smart Home platform that brings together applications in categories such as SmartThings, health, communication and workspace, each aimed at different aspects of improving users’ lifestyle and home environment.

With Samsung Knox, all features, applications and platforms are optimally protected.

Neo QLED 4K, OLED and audio for all entertainment needs

This year, Samsung is launching a wide range of TVs and audio equipment, tailored to various lifestyles and consumer preferences.

The 2024 Neo QLED 4K range offers innovative features, driven by the NQ4 AI Gen2 processor, which enhances the viewing experience. With the world’s first Pantone Validated display for accurate color reproduction and Dolby Atmos for immersive sound, the Neo QLED 4K sets the standard for the ultimate 4K UHD experience. The Neo QLED 4K will be available in sizes ranging from 43 to 98 inches.

In addition, Samsung is launching the world’s first glare-free OLED, eliminating unnecessary reflections while maintaining deep blacks and clear images, regardless of screen lighting. OLED TVs, powered by the same powerful NQ4 AI Gen2 processor as the Neo QLED 4K range, dramatically improve image quality with features such as Real Depth Enhancer and OLED HDR Pro [5]. With features like Motion Xcelerator 144Hz [6 ] for smooth motion and fast response times, Samsung OLED is the best choice for gamers. OLED TVs are available in three models: S95D, S90D and S85D. With sizes ranging from 42 to 83 inches, Samsung offers the perfect match for every home.

The 2024 range also includes the latest Q-series soundbar, the Q990D, with an 11.1.4-channel configuration and wireless Dolby Atmos. This soundbar is packed with practical features that explain why Samsung has been the world’s best-selling soundbar brand for ten years.

The ultra-slim S800D and S700D soundbars continue to deliver exceptional audio quality in a compact design. With compact dimensions and an elegant design, the soundbars are perfect for users looking for a high-end audio experience without an imposing soundbar. All Samsung soundbars feature advanced audio technologies, such as Q-Symphony, which integrate seamlessly with Samsung TVs for the ultimate sound experience.

Finally, Samsung has unveiled the all-new Music Frame. This device combines superior sound with an artistic design inspired by The Frame. This speaker blends perfectly into any interior by resembling a photo frame, and also features an invisible power cable. Users can personalize the front panel with their own photos or artwork. The device can function as a stand-alone wireless speaker, but can also be paired with a sound bar or Samsung TV for surround sound. Up to 5 Music Frames can be connected together.

For more information on Samsung’s 2024 TVs or to place a pre-order, visit Samsung.com.